S Bag // Eco-Friendly Bags Collection
Product for Smemoranda
S Bag is a collection of soft accessories designed for Smemoranda.
This collection is made from 100% recycled PET and this was the main focus. From the beginning we wanted a collection for "easy" user, for conscious people tired to buy products that doesn't care about planet and for not sustainable brands.
Smemoranda is a 40 year old iconic brand of agendas, I used it too during my studies, and it is a conscious brand that care about planet. From its beginning, before it came "trendy", they started to plant trees and to reach the neutral carbon' status.
So it wasn't hard at all to find the right direction. We immediately use a cotton like material, to reach a more natural feeling and we use it for minimal but yet elegant and functional shapes.
Inside each bag we delight the amount of plastic bottle we used. A conscious product for conscious people.
Smemoranda is a 40 year old iconic brand of agendas, I used it too during my studies, and it is a conscious brand that care about planet. From its beginning, before it came "trendy", they started to plant trees and to reach the neutral carbon' status.
So it wasn't hard at all to find the right direction. We immediately use a cotton like material, to reach a more natural feeling and we use it for minimal but yet elegant and functional shapes.
Inside each bag we delight the amount of plastic bottle we used. A conscious product for conscious people.
S Bag is made of 100% recycled PET fabric. Now on sale.
2018. Italy. Milan.
Photos: Valentina Sommariva
